
Last year, I came across a TEDx talk by psychologist Douglas Lisle on what he calls the pleasure trap. It is a hidden force in today’s world, he says, that can hijack your inborn satiation circuitry and undermine your pursuit of health and happiness. After a little more exploration, I discovered that he co-authored a book by the same name with Alan Goldhamer, DC, that goes into much greater detail.
The ideas presented in this work answer the question When it comes to eating, why do we make choices that harm us? In the book, the doctors review evolutionary history, throughout which our ancestors ate only amounts needed to sustain health. Any more or less, they write, would have resulted in an unsuccessful perpetuation of our species. What happened over the course of the centuries to change that so dramatically? Why is much of the current population (in industrialized countries) afflicted with obesity and disease?

The doctors explain that humans, like other complex animals, are innately motivated to survive and reproduce. The mental tools for this motivation include neural feedback by means of good and bad feelings. We are wired to seek pleasure, avoid pain, and conserve energy. In the short TEDx mentioned above, Dr. Lisle gives a clear (and entertaining) talk on how this motivational triad works – and can malfunction – in the life of a desert bird called the gray shrike.

The shrike goes about its business day to day, happily doing the things needed to stay alive and produce offspring as long as it’s in a natural environment. But if that environment is disturbed by the introduction of unnatural substances or situations, the gray shrike, via this system of seeking pleasure, avoiding pain, and conserving energy, can begin making bad decisions. This can lead to poor health and early death.
The same applies to humans. For example, cocaine prevents dopamine from its normal process of reabsorption, resulting in an extended sense of pleasure. Processed foods, loaded with calories, unhealthy fats, refined sugar, and salt, act on our brains in a similar manner. Like cocaine, these magic foods, as they’re called in the book, cause neuroadaptation, a gradual decrease in sensory responsiveness. That causes us to need more and more of a substance to make us feel as good as before. This can result in habitual overeating, leading us down a perilous path.

It is possible to change poor eating habits, lose weight, and halt or reverse disease. By eating only whole, healthy foods from the earth for several weeks, Dr. Lisle points out, dopamine receptors can normalize, leaving us feeling better without a desire for the bad stuff. But those weeks are tough, he says. A better way to downregulate neural signals and cause taste buds to become more sensitive is a 24-hour water fast (with physician approval.) However it’s accomplished, making the change to healthy eating habits is one of the best decisions you’ll ever make.

In the modern world, we are subject to a great many unnatural foods and other substances that can quietly steal our health, leaving us with chronic disease and a shorter life span. The Pleasure Trap elucidates why and how easily it can happen, but also how we might recover proper brain response and health. Cheers to eating well and avoiding disease!
Blessings for Healthy Pleasures,
Lisa
The content of this article is for educational and informational purposes only, and is not intended as medical advice. Please consult with a qualified health care professional before acting on any information presented herein. Any statements about the possible health benefits of any subject discussed have not been evaluated by medical professionals or the Food & Drug Administration and are not intended to diagnose, treat, cure or prevent any disease or illness.
Hello, Lisa! It has been a while. Glad to see you. Your post is awesome! Thank you for sharing. The beans, onion, greens, and cornbread looked good! You always teach us something new. My second book is coming along well. I have written six chapters since we talked last. Writers block showed up again, but it will soon go away. I hope the sun is shining where you are. It’s a beautiful day here in Texas, but this weather here changes at the drop of a dime. Well, I am going to enjoy the rest of my day, and I hope you do the same. Talk to you later. Have a blessed weekend.🙏🏾
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Hi, Shaunelius, so good of you to stop by! I’m pleased you enjoyed my post. Glad to hear you’re moving right along with your new book – that’s exciting! We are having the coldest, snowiest winter I’ve ever seen. But it’s good for wildfire season, so I just keep shoveling and try not to complain too much! Wishing you a wonderful week! 🌞
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You too, Lisa.
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Good information. We “think” how we eat.Great market fruit display. Thank you again and nice to have you in this space again.
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Hi, SRB&B, I appreciate your coming by & leaving your kind comment. Hoping your week is replete with blessings! 🌞
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Good to see you online again, Lisa, sharing (as always) excellent, useful information. That first photo makes me long for the California markets. We’ll be there in just over a week and I plan to indulge…healthily. 🙂 I make homemade granola from a recipe my uncle created years ago and have that almost every morning. It’s so good! I like to put blueberries or raspberries on it. I’m glad I ate breakfast before seeing the photos in your post. Maybe we should all post photos of healthy food on our fridges to help us eat more healthily. 🙂
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Janet, hi! I am happy to hear you enjoyed my photos & post. Have so much fun back in Cali! I’ve started making muesli again for the first time in years & eating it every morning. And giving it away as gifts. It’s so good to start the day with a boat load of nutrition! I’ll bet your granola is healthy, too. I like the idea of hanging pics of healthy foods to influence us. Have a fantastic week! 🌞
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Yes! It does explain a lot!
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Hi, Deacon G! Those food manufacturers know just what to do to get us addicted to their products! Wishing you a blessed Sunday! 🌞
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moth to that flame
one and in the same
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Moth to the flame is right! Thanks for stopping by! 🌞
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yw.. i need to remember which theatre my tickets are for. you know?
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LOL! 🌞
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one here the other wayyyyyyyyyyyy out there. just as meself.
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Didn’t expect to hear from you so soon. The veggie dishes are soooo tempting.
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Hi, Rosaliene, yes, it’s been about a month since I last posted. Time flies, huh? I hope you are well & LA is getting much less moisture than in January. 🌞
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Time sure does fly! We have been getting less rain but the days are much cooler so that the ground is able to retain more of its moisture. Great for my plants 🙂
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Wonderful!
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I love to see all the colours on display in fresh food markets. Unfortunately, during winter the range of colour here is limited so we look forward to the summer paint box of fresh foods again. Your post is a wonderful gift encouraging us to look forward. 🌹🙋♂️
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What a nice reply, Ashley. Southern California stay pretty warm all year, so color is always on the menu! Hoping you are both well. 🌞
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Thank you for this excellent post! Your photos always make healthy living look like a festive occasion. I enjoyed hearing about this book. It is so sad that people are essentially duped into making poor choices. And the more poor choices they make, the worse it gets. It is good to know that things can be turned around with enough resolve and motivation. Great post!!! 🙂
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Hi, Linda, thank you for your great comment. Your sentence about healthy living looking like a festive occasion made me smile bc many times when I cook for my life partner (and anyone else) it always feels like a celebration, and sometimes we say just that. You’re right, the vicious processed foods eating cycle is very sad, with lifetime effects. It is my prayer to shed a little light & give a little hope. Happy weekend! 🌞
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I wish you a happy weekend also! I learn so much from your posts. You are very inspiring! 🙂
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I appreciate your kindness Linda! 🌞
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Great post Lisa. I’m definitely going to listen to that TED talk. Beautiful photos too! Thank you
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Hi, Cathy, good to see you here & I’m pleased you enjoyed the post. Dr. Lisle gives a great presentation, made even better by his sense of humor. Hope you enjoy the TED talk! 🌞
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This is such an interesting perspective on why humans eat the way that they do currently. This post makes you really think about the food choices that we make, thank you for sharing this!
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Hi, Allie, I’m glad you found my post interesting! Good of you to stop by for a visit! 🌞
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OMG, we just watched the documentary The Magic Pill. You have to watch it. You and I are SO on the same page,
XOXO
Jodie
http://www.jtouchofstyle.com
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Hello, Jodie, good to see you! I will look for The Magic Pill, thanks for the recommendation. What we eat is so important! Good to hear we’re on this page together! 🌞
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Lisa, Thank you for sharing this information. These unique veggie recipes are tempting.
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Hi, Suni, I appreciate your being here! The dishes in these photos are mostly quick & easy. And delicious! 🌞
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…nooooo, I might have to give up waffles for lent after all 😅😅 Thanks for this important reminder!
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LOL! Thanks for stopping by! 🌞
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Wholesome post! You are what you eat!
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Absolutely, Veena! 🌞
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I think I’m doomed hehehe. Although in my defense my hobbies have taught me to anticipate and run “towards” pain so at least I have one bad tendency out of the way! To my credit, I have added a lot more of those “evil” fruits into my diet – I’m sure some definite subliminal coercing from your posts. Interesting read, thanks for sharing.
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Brian, hi! I am honored that you feel I have coerced you into getting more “evil” fruits into your diet! Great to see you. I’m hopping over to your site shortly. Have a great week! 🌞
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Wow, those meals all look amazing!!
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Hi, Pam, vegan cooking can be simple & so delicious! Thanks for stopping by! 🌞
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Looks like it!!
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Thank you Lisa, for sharing your insights about “The Pleasure Trap”. It is eye-opening to realize how our innate motivation to seek pleasure can be hijacked by the unnatural substances and situations that we encounter in our modern world.
I appreciate your suggestions of eating only whole, healthy foods and potentially incorporating a 24-hour water fast. It can be challenging to make these changes, but the long-term benefits are well worth it.
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Ritish, good to see you! I find the pleasure trap fascinating as well. Yes, leaving unhealthy eating behind is similar to walking away from drugs or alcohol – not at all easy. Wishing you a sunny Sunday! 🌞
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Great photos. The food looks delicious! In my culture, food is a love language, as it is in many others. Commercial food sources were engineered to hook us on unhealthy additives as coping mechanisms, fast fixes, and sources of solace. Food is comforting for mind, body and spirit…but it takes deliberate mindfulness to make more nourishing choices.
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Thank you and well said. I appreciate your visit!🌞
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GREAT POST! And all the photos would make anyone want to eat healthy. Looks amazing. Hope you’re well!
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Hello old friend! Great to see you! I am pleased you enjoyed the post & photos. I am well & I hope you are too! 🌞
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Yes, I did. And this is good to hear! Enjoy your week!!! 🙂
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This is such a lovely post Lisa🌸💕I can’t believe that I almost missed it. Thank you for the share and encouragement for healthy eating.
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Hi, Henrietta, nice to see you! I’m glad you didn’t miss this post, too. Hope all is well in your world. 🌞
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This is perfect for me right now. I just recently removed sugar from my diet again, and what a difference. It feels so good to be off of sugar. It’s way more toxic than people realize. Excellent post, Lisa. I hope you are well, and have an awesome Sunday! 🌼
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Hi Jeff, thanks for stopping by! You’re right, sugar is toxic. Good for you. Hope your career as a writer is continuing to bloom. Wishing you many blessings! 🌞
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You’re most welcome, Lisa! It’s always my pleasure. Indeed, sugar is. All is going well, thank you. I hope all is going well with you too! Blessings and peace to you, my friend. 🌼
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Thanks again Jeff. 🌞
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